Recently I came across an article of Kate Ivey-Williams called ‘Death by Double Diamond’ where she explains her experience about implementing Service Design within companies; The Implementation phase of Service Design concepts is still a big challenge and gives lot of opportunities for agencies and Service Design professionals. Now this article got me thinking the frustration when it comes to implementing Service Design Concepts within corporate business. Why on earth is it so hard to get Service Design going, to get potentially great concepts implemented. All I read about is the successes, but I can’t help but feel that the success stories are a little bit misguiding or at least don’t give me the entire story. If I want to further develop myself and the company I work for and successfully implement Service Design concepts I need to understand not only the success stories but also the failure stories.
